Choosing the right promotional product is a challenge many of us face. Doubts about the effectiveness and usefulness often pop up in our heads, making us question whether to even bother with it or not. The reason for this is simple. Many promotional products lack originality and creativity, which ultimately fails to capture the end user’s attention. Often products are too generic and stay in the box, leaving them unnoticed, unused, causing the whole process to end up being a bit of a waste.
However, the challenges in finding the right product, one that satisfies the company’s needs, doesn’t mean it’s the end of the road. A solution to this dilemma can often be found in bespoke product design. This encompasses the process of creating a product tailored to your company’s specific needs, from conception all the way to delivery. Key to the positive outcome of this process is finding a good Product Design Agency.
Below you will find a breakdown of the process as well as a few tips on what to look out for and what to expect when embarking upon the journey of creating a product out of thin air!
This stage is all about ideas. Before looking into the design, you should really ask yourself all the relevant questions. Think about your five W’s here. Who is it for? What is the purpose of it? When is it needed by? Remember, the clearer your idea, the easier it will be.
After engaging into a successful brainstorming session you should have an idea of what you want the design agency to help you with. When briefing the agency it is important to include as many information about the item as possible, in order to avoid confusion. These should be:
- Size of the product
- Preferred materials
- Target audience
- Specific theme (Halloween, Christmas, etc.)
- Artwork (Branding the product, patterns)
- Other specifications
During this stage you have the opportunity to ask any questions about the product, challenge your ideas and make modifications as you go along.
This is really the fun part. You can just sit back and relax! Here you can look forward to the first sketches or even a 3D rendering of the item. Expect to see a draft no later than a week after the briefing; time varies of course according to the complexity of the product, but we believe anything beyond a week is just out of order. This stage gives you the opportunity to review the design, make any extensive changes to the product and give the agency a chance to improve the design to meet your expectations, so don’t rush into completion but take your time with your decision!
After the initial design, the agency will generally supply you with an item prototype which could be made out of clay, be 3D printed or blow moulded. Again, this step is there for you to make any further changes to the item, so take your time to analyse it and challenge it in any possible way. This will make sure you are satisfied with the overall design, functionality and artwork.
Any agency worth its name will manufacture a few samples for you, before going into production. Challenge every quality aspect, take it apart, put it through the break test! In other words, go crazy at it! Make sure the samples meet all your requirements because this will be the last chancefor you to make any amendments you deem to be necessary before it goes into mass production.
After you gave your final okay at the previous stage, a few samples will be randomly picked out of production to see if the produced items match with the pre-production sample. If your supplied doesn’t offer this, demand it! We suggest requesting this approximately 10 % into production, which will enable you to spot any problems and amend or halt production, if necessary.
Bespoke product design is a very fruitful and sophisticated process. Although it may seem very lengthy and demanding, results will be worth it. The outcome will be a bespoke product, which fulfills your exact requirements and will hopefully increase brand awareness and drive sales. Your product will stand out amongst others really speak for itself.
At Sourcing OK, we strive to provide our clients with a unique buying experience. Our Design Team settles for nothing short of excellence. Give us a try! To discuss this or any other sourcing services, visit our website www.sourcingok.com